Many clients have difficulty choosing a graphic designer to handle their real estate marketing needs, simply because they aren’t sure what to look for. Here are some things to consider:

• A strong portfolio. The imagery should be memorable as well as appropriate for each project. For instance, an ad directed at senior citizens wanting to obtain a reverse mortgage loan should not include small type.

• A strong sense of marketing. The designer should be able to articulate the goal of each piece and how it reached its audience. Good design communicates and motivates; it does not merely decorate.

• Excellent business skills. A good designer stays on top of all the details of your project and makes the best use of your time and money. Many projects in real estate are time-sensitive and Design Concepts is constantly aware of time restraints and adheres to them.

• Personable and professional demeanor. Since you choose whom you’ll work with, hire someone you’ll enjoy partnering with and who provides professional service. Many individuals work in real estate for decades and finding a graphic designer who can grow with you, and grow your business, is invaluable.

While it can be helpful if a designer has experience with the particular product you envision, it is not always necessary. Good design skills can transcend most media and good designers will tell you up-front if they aren’t right for the job.

Design Concepts is here to help you with your next project and beyond.